This year, I was able to visit Munich Jewellery Week again! And after four days of walking around in the city I've seen so much, met so many interesting designers and have so much to tell that I had to make a selection of the exhibitions I visited. I struggled with the two maps (one was HUGE and the other incomplete :s ) and we even got to visit more than 50 exhibitions and still did not see everything! I've made a list of 12 exhibitions that impressed me the most. In the first place because of the work I saw there, but also because of the presentation. I really liked it when the designers used a smart way of presenting their jewellery. Using the space at its best, a lot of the time with easy, clever and cheap solutions. For some of them exhibiting in Munich is far away from home, and transport is a difficult obstacle that makes it next to impossible to bring a lot of presentation material.
I think there was a big contrast between some of the exhibitions in the quality of the presentation and preparation! Some really did a big effort to present everything well and there where some who did next to nothing to enhance the expo with a better presentation. I also noticed some where not prepared well: not knowing enough info on the pieces like materials and prices... This really is a shame when you have such a huge international audience! Just make clear lists with all of the info and think about how to present your work the best way possible!
Next to visiting all the exhibitions in the city, I also went to one of the AJF talks: AJF in conversation - Collecting. As a young designer and collector it was very interesting to see some more established collectors and hear about the way they present, catalogue, wear... their collections. It was impressive to see how they had huge cupboards built to store the jewellery in and to see the great number of pieces they own! They also talked on how important it is as a collector to do something with your collection like exhibitions! You are a representative of the pieces you own! And of course, during a week like this, I acquired a few additions for our personal collection! ;-) Now it's all over, I'm already looking forward to next years' edition of MJW! See you there?
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